OBJECTIVE
Design a product catalog for Juniper Ridge, a retail perfumery located in Oakland, California. Juniper Ridge has been making wilderness perfume around campfires and on the trail since 1998. They distill colognes and perfumes using old-fashioned techniques from real plants, bark, moss, mushrooms, and tree trimmings.
APPROACH
The new catalog exemplifies the company’s branding story – life on the trail. Its business is to go to the mountains, harvest wild plants and distill natural fragrances that remind people of their own experience in the wilderness. The print collateral utilizes existing brand equity (i.e., organic, humble, retro-inspired) and evokes the nostalgia of a camping trip. The format is a set of postcards telling stories about harvests or information on local vegetation.
CATEGORY
Print
OBJECTIVE
Design a sustainable birdhouse and packaging system for the retail store, Anthropologie. Anthropologie is a retail store that offers a unique shopping experience to its customers. Each store is designed with a rustic, playful, and cozy feel.
APPROACH
The new functional birdhouse for the Nest in Peace campaign promotes artistic creation and conservation efforts in protecting the world’s endangered bird species. Each birdhouse and its packaging is designed and created with 100% recycled materials.
CATEGORY
Identity
Packaging
Product
OBJECTIVE
Design a promotion package for Lakepaper’s paper line, The Kiss. Lakepaper is a young, dynamic paper mill situated in the south of Germany. They are dedicated to the creation and production of fine paper with outstanding quality. The Kiss is a collection of colored paper that is ideal for positive advertising messages and good news.
APPROACH
The promotional package uses non-conventional typography and graphic elements to deliver a simple yet powerful message - a kiss is an unspoken universal language that connects different people and communities together and promotes diversity.
CATEGORY
Print
OBJECTIVE
Design three new wine brands targeted for the millennials. This is a commissioned work for the Trinchero Family Estates.
WISHLIST
The new label and package design speaks to a cross-cultural audience who are in the older spectrum of the millennial generation. Through careers, marriages, and children, this group recognizes that they are growing up, and their tastes are becoming more refined. They retain idealistic dreams of how life should be and what they should try to attain. The design theme is delightful, festive and inspiring.
FEDORA
These younger millennial wine drinkers are optimistic, open-minded and tech savvy individuals who have a keen sense of social issues. They have a good foundation of wine vocabulary and are willing to try by recommendation. Consumers in this group are practical value shoppers who are looking for a great product at a fair price. The design theme is playful, approachable and liberating.
EVOKE
This group of older millennials are more well-established and with sophisticated tastes in wine selection. They have a good understanding of wine regions and wineries. They invite friends over who have similar knowledge and tastes for wine and enjoy the best pairings with food. By utilizing elements that draw inspiration from the winery’s Italian heritage, the design theme is sophisticated, enduring and reminiscent.
CATEGORY
Identity
Packaging
Lettering
OBJECTIVE
TED (Technology Entertainment Design) is an annual conference held in cities around the world. TED is a “group of remarkable people that gather to exchange ideas of incalculable value”. Its lectures cover a broad set of topics including science, art, politics, global issues, music, and more. The topic chosen for this project is called Save the Seeds.
APPROACH
The new collateral system aims to educate viewers about plant biodiversity and its importance. The concept is that plants are precious; if we do not protect them now they would be lost forever and only seen as framed images by future generations.
CATEGORY
Print
OBJECTIVE
Redesign a branding and packaging system for Berkeley Bowl’s store brand. Berkeley Bowl is an independent, full-service supermarket committed to bringing customers the highest quality groceries at the lowest prices.
APPROACH
The new branding system utilizes modern and functional design solutions to unify the company’s vast product lines and it expresses the company’s commitment to delivering fresh and sustainable products to customers.
CATEGORY
Identity
Branding
Packaging
OBJECTIVE
Design a retail and recreational center branding system for Sports Basement, located in the historical Presidio in San Francisco. Sports Basement is a sporting-goods retailer and recreational center with locations in the San Francisco Bay Area. They take pride in selling the best brands at basement prices.
APPROACH
Through the use of bold brand identity design and earthy graphic elements, the new branding system retains the community spirit of the company.
CATEGORY
Identity
Branding
OBJECTIVE
Design a clock and packaging system for the MoMA retail store. MoMA is an art museum located in New York City. It has been important in the development and collection of modernist art, and is often identified as the most influential museum of modern art in the world.
APPROACH
The new clock design represents an oasis (the museum garden) in the urban jungle - four semi-transparent glass panes represent the museum’s four buildings that surrounding the garden in the middle. Views of the garden are visible from numerous vantage points throughout the museum.
CATEGORY
Identity
Packaging
Product
OBJECTIVE
Design an identity system for the Olympic Games 2020 summer sports that will be hosted by Japan.
APPROACH
The new brand identity is a combination of the Olympic flame with Japan’s national flower, the cherry blossom. It signifies the power of sport and spread the Olympics values of excellence, respect and friendship to a new generation. Furthermore, the brand expresses the beauty and vision of the people of Japan.
CATEGORY
Identity
Branding
Environment
OBJECTIVE
Design a line of stand alone organic food products to be sold exclusively at Costco stores. Costco is a membership warehouse club that offers discounts on products ranging from fresh goods, beverages and appliances to pharmaceuticals and travel packages.
APPROACH
To increase market share and stay competitive, it is vital to expand Costco’s target audience to reach Millennials as well to reinvigorate their already established audience. Farm Next Door is a brand that specializes in organic and specialty food products. The design takes on a brown paper bag concept that reminds people of how produce and food were packaged at the farm stand. It reinforces the handmade, artisan, and fresh quality this brand delivers.
CATEGORY
Branding
Identity
Packaging